Yipit has posted about some of the details surrounding the new Groupon Stores self-service SMB-CRM product. It occurs to me that this was eBay’s opportunity years ago but it failed to really execute in local. Now the company has ceded the opportunity to others like Groupon. (eBay has a deal with Groupon in fact.)
Groupon Stores are equally about new customer acquisition and CRM. You can apply to be the deal of the day, with the typical merchant and Groupon percentages. If you simply do promotions through the Stores functionality you keep more of the value of the deal. In addition merchants are permitted to run deals as often as they like.
Here are the FAQs: