I’m over my head technically here but Telmetrics and Localeze have potentially developed a solution to the call tracking-ranking problem that Chris Silver Smith and David Mihm in particular have railed against for many months. In a recent post Chris repeats his critique of call tracking online, calling it “poison”:
In search engine optimization terms, using multiple different phone numbers around the net is much like using all different URLs for the same webpage, without having the URLs redirect properly. This results in a higher likelihood of diluting your ranking factors instead of focusing them, and could make one’s webpage rank poorly in search results. (For more details, see David Mihm’s writeup, “Be Wary Of Call Tracking Numbers In Local Search“.)
Earlier this year, in May, Telmetrics and Localeze announced a program and methodology to prevent call tracking numbers from getting distributed throughout the Web:
Through automated integration and data reconciling, the new partnership standardizes a local businesses’ online identity by ensuring that call tracking lines do not appear as a business’ main phone number in the organic local search listings index.
Localeze and Telmetrics are two providers among several in their respective categories. But it seems to me that if there were industry wide coordination adopting such an approach it would avoid the phone number “pollution” problems that have been raised. Chris Silver Smith in his post discusses a “canonical phone number tag.” Perhaps that’s a complementary solution as well.
And now an unrelated music video with the song title Poison: