During one of my SMX moderated sessions a person in the audience asked Yelp what he can or should do with positive reviews/testimonials on the company’s own site. The Yelp answer was that these reviews would not count and could not be used on Yelp because they weren’t written by Yelp users. However the panel discussed that Google was bringing this type of content into Places.
Obviously then businesses (or third parties on their behalf) can solicit reviews from customers (or fabricate them), host them and get the benefit of those reviews on Google Places.
This was the best meal of my life.
— John Smith, San Francisco
Do you think this opens the door to “review fraud” and what do you think Google can do to guard against it accordingly?