People don’t really use that phrase anymore to describe New York it seems. OK. That’s off point anyway. This is just a brief discussion of two back to back barcode encounters in NYC today.
First I was in a cab this afternoon and “taxi TV” was playing a tourism promotion for Canada. The call to action involved a 2D barcode presented beside the ad on the screen. The bumpy cab ride kept me from holding still to get a fix on the code. It was comedic.
My second encounter tonight was more successful — at least in terms of scanning. I stood across the street in Times Square from the outdoor ad below and was easily able to scan the code using Scanbuy’s Android app. Unfortunately the promotion/ad/site failed to load. But the scanning from at 50-75 feet away went remarkably well otherwise.
What this suggests to me is that every single outdoor ad should contain a 2D barcode to:
- Acquire the customer
- Get the coupon
- Download the app
- Track response to the ad
- Enable the message to be shared with friends
Of course users must have a barcode scanning app on their smartphones, but many smartphone users do and it will be pre-installed on many going forward.