Monsieur Andrew Shotland discovered earlier today that Yelp is running CityGrid ads. Here’s my screenshot from moments ago:
This makes perfect sense for Yelp and will help the site better monetize pages where it doesn’t have advertisers. Yelp now becomes a huge partner for CityGrid, given its visibility and reach. Click the links in the ad above and they go directly to the advertiser sites (rather than a directory branded landing page).
Today Yelp said at the #SMX show in New York that it had 38 million uniques. CityGrid says it’s the “largest local advertising network on the Web, with over 700k advertisers; more than 140MM monthly unique users; more than 250 partners.”
What this says also to me is that a reciprocal deal isn’t far behind. I suspect at some point soon — if it hasn’t already begun — we’ll see Yelp start selling CityGrid network distribution as well as Yelp.com.