MerchantCircle Buys Scheduling Platform TimeBridge

MerchantCircle announced that the company acquired meeting scheduling software provider TimeBridge. MerchantCircle plans to use the software to enable its SMB members to schedule appointments from their profile pages, which are heavily indexed in search results. However it will also allow TimeBridge’s “enterprise” business to continue on.

TimeBridge reportedly has 25,000 business customers and claims more than 600,000 consumer users.

MerchantCircle told me that it plans to offer the service to its members for free and has not decided, longer term, whether it will charge for scheduling (solves the fee-based vs. performance-based issue). The company also said that it will likely create a widget for use on merchant websites (whether or not they’re MC members).

I was also told that there was considerable merchant demand for this sort of service and that’s in part what motivated the acquisition.

Financial terms weren’t disclosed. This is MerchantCircle’s first acquisition. The company now claims “over 1.3 million merchant members.”

As part of the deal, Yori Nelken, TimeBridge CEO, becomes CTO of MerchantCircle.

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