Google Maps Slideshows and the ‘Battle for Engagement’

In what might be called the “battle for (user) engagement,” the new Google Maps slideshows are a powerful weapon. Click on any photo on a Places Page and you get a slide show:

I think there are two things going on:

  • This will boost page views and consumer engagement; you might imagine a big fat “contextually-relevant” display ad or text ads in the “white space” on the page next to the image
  • This will probably encourage businesses to upload more images and video.

From a competitive consumer standpoint there are a few ways for local products to go: more social, more visually rich, more information and metadata. Google is trying to do all of these.

For more discussion see Mike Blumenthal’s post.

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