Google: 33% of Smartphone Queries Local

At the consumer electronics IFA show in Berlin Germany yesterday Google CEO Eric Schmidt gave the closing keynote. You can find general coverage at SEL and here. I captured some of the mobile-related datapoints at Internet2Go.

Among them Schmidt said the following: “One in three queries from smartphones is about where I am.” This compares to Google’s earlier estimate about PC search that 20% of desktop queries were related to location.

According to Nielsen smartphones now are about 25% of all handsets in the US.

Schmidt didn’t talk about a local search figure for mobile devices overall — non-smartphones dominate — but smartphones and smartphone-like devices will continue to grow and become dominant eventually (Nielsen predicts late next year).

You can also watch the full speech here.

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