Archive for August 26th, 2010

Groupon Becomes National-Local Channel

Tweet The phenomenal success of the recent Gap Groupon deal has opened the doors to a new market for the daily deals purveyor: national and regional retailers who sell locally. This comes from AdAge: Since last week’s national Gap promotion, Groupon’s phones have been ringing off the hook, said Rob Solomon, president-chief operating officer of […]

Yelp Says Let’s Make a Deal

Tweet In some ways the daily deal is arguably a better fit with Yelp’s model than its more traditional placement ads. As an aside, I’ve actually also heard from third parties that video is doing really well for Yelp (provided by TurnHere). Today Yelp officially went public with its deals pilot (in San Diego and […]

MerchantCircle Developing Local Freelancers, Content Library

Tweet MerchantCircle is now building a network of local writers in a bid to boost its content and retain its place in search results among other objectives. It has previously used Q&A to generate unique local content. It also not long ago announced a deal with content farm Demand Media. I didn’t get a chance […]

StepRep Creator Adds Daily Deal Option

Tweet SMB reputation management software (StepRep) developer Vendasta has now created a daily deals offering. This makes sense; one could argue that loyalty and new customer acquisition tools are extensions of or complementary to reputation intelligence. Vendasta co-founder Ches Hagen told me in a call recently that the company built the deals software in response […]

Mobile, QR Codes and Facebook Likes

Tweet The All Facebook blog reports on a Spanish company that “developed a system that will allow users to ‘like’ physical objects – from a press article or a poster announcing a performance to a restaurant – using a QR code.” Google Places decals already feature QR codes for quick access to Place Pages. However, in […]

Yellow Pages: The Brand Question

Tweet Last Friday, after the launch of changes and upgrades to, I spoke to AT&T Interactive’s Greg Isaacs about the new site and the thinking behind it. We talked about a wide range of things but what was most interesting to me about our discussion was the question of one brand vs. multiple brands. […]

Hello Ladies . . .

Tweet The Old Spice Man campaign has been dissected and discussed to death online. However, it has to be said that it may be the most fabulous viral campaign ever designed. Look at this, now look at your marketing . . . It’s the triumph of ad creative over targeting. Unlike most advertising this has […]