Archive for August 26th, 2010
Groupon Becomes National-Local Channel
Tweet The phenomenal success of the recent Gap Groupon deal has opened the doors to a new market for the daily deals purveyor: national and regional retailers who sell locally. This comes from AdAge: Since last week’s national Gap promotion, Groupon’s phones have been ringing off the hook, said Rob Solomon, president-chief operating officer of [...]
Yelp Says Let’s Make a Deal
Tweet In some ways the daily deal is arguably a better fit with Yelp’s model than its more traditional placement ads. As an aside, I’ve actually also heard from third parties that video is doing really well for Yelp (provided by TurnHere). Today Yelp officially went public with its deals pilot (in San Diego and [...]
MerchantCircle Developing Local Freelancers, Content Library
Tweet MerchantCircle is now building a network of local writers in a bid to boost its content and retain its place in search results among other objectives. It has previously used Q&A to generate unique local content. It also not long ago announced a deal with content farm Demand Media. I didn’t get a chance [...]
StepRep Creator Adds Daily Deal Option
Tweet SMB reputation management software (StepRep) developer Vendasta has now created a daily deals offering. This makes sense; one could argue that loyalty and new customer acquisition tools are extensions of or complementary to reputation intelligence. Vendasta co-founder Ches Hagen told me in a call recently that the company built the deals software in response [...]
Yellow Pages: The Brand Question
Tweet Last Friday, after the launch of changes and upgrades to YP.com, I spoke to AT&T Interactive’s Greg Isaacs about the new site and the thinking behind it. We talked about a wide range of things but what was most interesting to me about our discussion was the question of one brand vs. multiple brands. [...]
Hello Ladies . . .
Tweet The Old Spice Man campaign has been dissected and discussed to death online. However, it has to be said that it may be the most fabulous viral campaign ever designed. Look at this, now look at your marketing . . . It’s the triumph of ad creative over targeting. Unlike most advertising this has [...]
About Greg
Greg Sterling is the founding principal of Sterling Market Intelligence (SMI), a consulting and research firm focused on the Internet's influence on offline consumer purchase behavior.
