Palore CEO Hanan Lifshitz walked me through some of the upgrades and changes to the AmIVisible presence management tool the other day. The company has greatly beefed up the free data it offers to SMBs about their online visibility/presence. Among the available information is how the businesses rank for relevant keywords:
Lifshitz spoke to me about how this might become a tool for SMBs to validate or assess the efficacy of their consultants’ SEO efforts. Of course nobody who reads this blog is unethical but there are some folks out there selling SEO that are billing but with doing much for the local business.
This could become the basis of a tool that provides greater transparency to the market and helps people figure out if their SEO is working, literally and figuratively.
Do you think the market needs a tool such as the one suggested? Do you think it would be used?