According to a new study of roughly 1000 SMB websites in the UK, commissioned by directory publisher Thomson Local and conducted by Analytics SEO, UK SMBs like their American counterparts aren’t very SEO savvy and often have poor websites.
Here are some of the summary findings, with more technical-SEO stuff on the site:
- 47% of all business websites have none or very basic levels of SEO
- Over 70% of companies with less than 50 employees have none or very basic levels of SEO
- Unsurprisingly larger companies tend to have better websites
- With a few exceptions, the length of time a business has been trading or the type of business has little on no bearing on the quality of its website
- 12% of all business websites are not indexed in any search engine
- 0.6% of business websites are under construction
- Only 3% of all business websites could be considered to have advanced levels of SEO
I don’t have a great deal to say about all this — though perhaps my SEO friends will — except that none of these general results are surprising.
Despite their importance there’s a sense in which search/SEO remain mysterious and elusive to SMBs, whereas other forms of online promotion (e.g., social media) are more “intuitive” and accessible.