iPhone satisfaction rates have historically been very high. Now a Technologizer online survey (of more than 6K respondents) shows that iPad satisfaction levels are also very high — 95%+ are “satisfied” or “very satisfied.” You can read the full survey results and discussion here.
Here are a few interesting charts (out of many more):
Not reflected here is also a general level of satisfaction for the price paid for the iPad. In other words, most people feel it delivers value for what they spent.
The two charts immediately above show that people are using the iPad in many cases where they would otherwise use a PC or smartphone. This is consistent with my personal experience. How and where people use iPads (and tablets more broadly) holds implications for advertising and app developers.
NPD Group reported last year that 60% of netbook usage was at home, contrary to industry expectations about mobility. We don’t yet have comparable figures about the iPad, but as I say in my iPad signature line: it’s neither a PC nor truly a mobile device — even though it’s portable and can be located via GPS and WiFi.
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Related: I participated in a panel discussion regarding iPad advertising through the IAA in San Francisco last week. It was a bunch of ad-agency veterans, a couple of advertisers and me. The session was recorded in its entirety and it’s an hour long.
July 2nd, 2010 at 12:10 am
None of the results were too surprising except I’m stunned at the percentage of users that also use a mac. It makes me wonder whether pc users could be convinced to use a tablet made by someone else pretty easily.
July 2nd, 2010 at 12:24 am
Many PC users bought iPhones. But the early iPad buyers are generally Mac enthusiasts.
Will be interesting to see what happens once there are more in the market: Cisco (Android), RIM, various Android — maybe Palm/HP.
July 2nd, 2010 at 3:29 pm
Too bad your iPad Advertising video can’t be viewed on my…. iPad!
July 2nd, 2010 at 3:35 pm
Right . . . flash. You’re saved the annoying pre-roll however.