Canadian directory publisher Canpages has entered the extremely competitive US market through a partnership with Utah-based Phone Directories Company (PDC). The combined US operation will have 1,400 employees and $180 million in revenues, according to the press release. PDCpages.com will now operate as Ziplocal.com “and the company will re‐brand itself as Ziplocal.”
Canpages acquired then independent online directory ZipLocal in July, 2009.
While the local sales force will help generate ad revenue it’s unlikely that ZipLocal as a consumer destination, absent significant changes, can win in the US market. It may battle for “tier two” status and potentially have some success in mobile. But the product as it stands is not sufficiently unique or compelling to gain much traction as a consumer site.
Canpages is using MapJack to build a Street View competitor in Canada. Bing Maps and MapQuest also offer street level photography.