As a brand you never want to see something like this, which has become viral: Palm Pre in a beer mug:
I own a Pre and like it in some respects but have grown more frustrated and impatient with the device over time, rather than less. I’m considering getting rid of it and buying an HTC Android Hero.
Regardless of what I do, someone else’s frustration turned into the video above, which is now making the rounds. The best way to avoid this is to make a better device and/or address the problems that people are experiencing promptly.
One cannot overestimate the damage that something like this can do on an unconscious level to people in the market for a handset in an increasingly competitive smartphone environment.