I'll Bet You've You've Never Heard Of. . .

The most interesting company I’ve run across in a very long time I had never heard of — and I’ll bet you haven’t either.

I had lunch the other day with Wayne Reuvers who runs a company called Live Holdings, Inc. It has a number of products/offerings. But the product in question, LiveAdMaker, is a multi-platform tool that manages ad creative and distribution across multiple media: TV, radio, newspapers, out-of-home, online search and display and direct mail (I’m probably leaving a few out).

It’s all about local markets/local distribution.

This is almost exactly what Google is trying to build (and maybe Microsoft): a dashboard (with corresponding infrastructure) that manages advertising across media and to the various consumer distribution points. These guys have had this in the market for several years and are working with agencies and OEMs/brands. The company has a very impressive client list.

I was literally astounded by the platform’s capabilities (I saw a demo over lunch). Reuvers was customizing a TV spot, with localized text/graphics and rearranging segments of the commercial in real-time through the company’s Web-based interface (it’s all hosted).

I also can’t imagine I’d never heard anything about them. This is the “one stop shop” that everyone from Google to Gannett has been talking about but hasn’t yet actually built.

You can follow any responses to this entry through the comments feed.

2 Responses to “I'll Bet You've You've Never Heard Of. . .”

  1. Alternative Segmentation of the SMB Market « Screenwerk says at

    […] productive way to segment the local market. That way was described to me by Wayne Reuvers, CEO of Live Holdings. This is the way his company looks at the local […]

  2. LiveTechnology in the Blogosphere « LiveTechnology Blog says at

    […] http://gesterling.wordpress.com/2008/04/25/ill-bet-youve-youve-never-heard-of/ […]

  3. Spot Runner Announces Another Big Round « Screenwerk says at

    […] Spot Runner made a few strategic miscalculations, which it has arguably now corrected by buying Globe Shooter and Weblistic, which is now being integrated. The company is moving toward a multi-platform media buying strategy in which agencies and marketers can integrate both online and offline media buys — and localize them. This is the future and Google is pursuing a similar vision in a somewhat different way. (See also my post on Live Technology Holdings.) […]

  4. Komedi says at

    Thanks You gread site..

  5. RaiulBaztepo says at

    Hello!
    Very Interesting post! Thank you for such interesting resource!
    PS: Sorry for my bad english, I’v just started to learn this language 😉
    See you!
    Your, Raiul Baztepo

Leave a Reply