What the Heck Is a 'LocalSearchPuid'?

Gary Price noticed a bunch of new Microsoft domain registrations. Among them is the enigmatic “LocalSearchPuids.” What the heck is that? Price speculates: PUID = (Portable Unique IDentifier).

But what do you think? A local search “PUID” is:

  1. Portable Unique Identifier/ID
  2. A new ultra-portable micro PC device
  3. The local-search elves that Google is hiring to flesh out its Maps database and build local awareness of AdWords

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